https://yougov.co.uk/topics/lifestyl...ughnut-filling
National Doughnut Week is set to run from 7 to 15 May this year, with bakers up and down the country raising money for The Children’s Trust with their delicious fried batter. While some may opt for the ringed variety (20%), Britons generally prefer the classic filled doughnut (52%) – but just what is the best filling?
Overall, jam reigns supreme with a total of six in ten Britons who like doughnuts choosing either raspberry (39%) or strawberry jam (23%) as their preferred filling.
Plain custard is the filling of choice for 21%, while 9% would opt for chocolate custard instead.
Overall, jam reigns supreme with a total of six in ten Britons who like doughnuts choosing either raspberry (39%) or strawberry jam (23%) as their preferred filling.
Plain custard is the filling of choice for 21%, while 9% would opt for chocolate custard instead.
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