Iceland Xmas Advert

[Jog On]

Iceland (the supermarket) have re-branded an animation made by Greenpeace about consumption of palm oil destroying the habitats of orangutans and other creatures. It has been banned by Clearcast (the body responsible for clearing ads on behalf of the four major UK commercial broadcasters) because:

An advertisement contravenes the prohibition on political advertising if it is:

An advertisement which is inserted by or on behalf of a body whose objects are wholly or mainly of a political nature.

Iceland advert - www.clearcast.co.uk

Lots of people are up in arms about this.

you can watch the ad here

[Lance]

Clearcast might have created a bit of trouble for themselves.
They're not a regulator. They are a body paid for by a small number of UK broadcasters so that the broadcasters don't need to make a decision, or more importantly don't get their ass sued by the regulator if they get it wrong.

Clearcast need to avoid controversy as if they don't their entire existence is pointless.

Bye bye Clearcast. Turn out the lights when you leave the building.

[vetran]

wow that is successful advertising most of the news outlets have been talking about it all day.

I don't know if they intended it but next year expect lots of campaigning ads.

[WTFH]

wow that is successful advertising most of the news outlets have been talking about it all day.

I don't know if they intended it...

The cynic in me has been wondering that too.

But whether they wanted it banned to get more to see it or not, the other side of the story is that it has got the message across about palm oil deforestation to people who might not have known, or who ignored it because it doesn’t impact them or suit the media sources they use.

[Old Greg]

It's political correctness gone mad both to produce and to ban it, followed by triggered snowflakery whining about the ban, whereupon the gammons have got furious about an unspecified element of the whole sorry tale.

[shaunbhoy]

It's political correctness gone mad both to produce and to ban it, followed by triggered snowflakery whining about the ban, whereupon the gammons have got furious about an unspecified element of the whole sorry tale.

And ultimately this has driven OG to post another piquant observation reminding us all how offended he feels by the whole affair. Like the big "blouse" he is.

[Old Greg]

And ultimately this has driven OG to post another piquant observation reminding us all how offended he feels by the whole affair. Like the big "blouse" he is.

I'm the narrator of the story. Which makes you the fat cretin dribbling on the floor of a Barnstaple 'Spoons

[vetran]

I'm the narrator of the story. Which in my reality makes you the fat cretin dribbling on the floor of a Barnstaple 'Spoons

FTFY

[Jog On]

It's political correctness gone mad both to produce and to ban it, followed by triggered snowflakery whining about the ban, whereupon the gammons have got furious about an unspecified element of the whole sorry tale.

[pjclarke]

Encouragement of rampant consumerism and overconsumption - perfectly fine.

Ads for loan companies charging 1000% APR - to pay for your overconsumption - perfectly fine.

Message about environmental degradation caused by rampant consumerism and overconsumption - ooh no, sorry, that's political.

Got it.