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we all seek out sources of information that reinforce our own narrative. That's what any medium does. Did these "researchers" honestly think that "social media" was somehow different from any other media?
Since when do people use FB to seek out sources of information? And social media is different because you're interacting with people. e.g. if you're a leftie you probably have leftie friends and all spur each other on to post more derogatory articles on Cameron, using the fact everyone agrees as proof you're correct.
Facebook is more similar to belonging to a club/society in this aspect I think, where you spend a lot of time in close proximity to people sharing your views and tend to 'radicalise' to an extent due to a feedback loop.
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