Where would you advertise to reach the largest number of UK contractors?

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SimonMac replied

5 February 2013, 11:31
Originally posted by rob s View Post

You are entirely factually correct. I'm not currently running that part of a business yet, in fact, that business doesn't even exist yet as it's totally separate from what I do as a contractor. I'm looking for suggestions of places where contractors look or where they may be influenced as I only have personal knowledge of 1 functional area of contracting.

When I said that CUK was item 1 of 1, I was being somewhat facetious and using a concept called 'self deprecation', since I have in fact already investigated linkedin PPC, the PCG publications and others in addition to CUK, for which I have an (admittedly old) ratecard.

Thanks all for the suggestions. If you think of any specialist trade mags (Developer Weekly, Test-opolitan, PINOQ (Prince2 IN Name Only Quarterly) then that would also be appreciated.

To quote another poster

Originally posted by northernladuk

Boooom! Headshot.
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Robinho replied

5 February 2013, 11:29
Where would you advertise to reach the largest number of UK contractors?

AndyW's Ma's arsecheeks.
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rob s replied

5 February 2013, 11:28
Originally posted by northernladuk View Post

I thought the whole idea of running a business is to have a clue.... This post suggests otherwise....

You are entirely factually correct. I'm not currently running that part of a business yet, in fact, that business doesn't even exist yet as it's totally separate from what I do as a contractor. I'm looking for suggestions of places where contractors look or where they may be influenced as I only have personal knowledge of 1 functional area of contracting.

When I said that CUK was item 1 of 1, I was being somewhat facetious and using a concept called 'self deprecation', since I have in fact already investigated linkedin PPC, the PCG publications and others in addition to CUK, for which I have an (admittedly old) ratecard.

Thanks all for the suggestions. If you think of any specialist trade mags (Developer Weekly, Test-opolitan, PINOQ (Prince2 IN Name Only Quarterly) then that would also be appreciated.
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administrator replied

4 February 2013, 17:23
CUK is, of course, a fantastic way to hit the market but there other places to consider.

Job boards - most offer targeted contractor advertising but as you are vaguely rec related they may knock you back?

LinkedIn, join contractor groups and peddle you wares there. Can be cost effective if time is not a barrier.

Google AdWords - does your target market make use of Google in searching for a solution to the problem you are offering to solve? If so whack some Google Ads up.

Specialist accountancy and umbrella providers. Might be worth contacting some of them to see if they would entertain you marketing your product to their clients.

Good luck - if there is anything you think we could help with feel free to PM me.
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DodgyAgent replied

4 February 2013, 17:20
The Delhi mail
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ctdctd replied

4 February 2013, 17:16
The Job Centre?
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DodgyAgent replied

4 February 2013, 17:13
Originally posted by MarillionFan View Post

Spearmint Rhino.
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eek replied

4 February 2013, 17:07
Originally posted by northernladuk View Post

I thought the whole idea of running a business is to have a clue.... This post suggests otherwise....

Maybe Brillopad could help you....

no harm in asking for advice.
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d000hg replied

4 February 2013, 17:07
Originally posted by northernladuk View Post

I thought the whole idea of running a business is to have a clue.... This post suggests otherwise....

Maybe Brillopad could help you....

You're not supposed to magically know the answers, you are supposed to research the market. One way to research the market is to find a sample of the market and ask them.

On CUK for example.
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SimonMac replied

4 February 2013, 17:07
Contact Details :: Contractor UK

Ask Admin, they can only say no
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MarillionFan replied

4 February 2013, 17:06
Spearmint Rhino.
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northernladuk replied

4 February 2013, 17:05
I thought the whole idea of running a business is to have a clue.... This post suggests otherwise....

Maybe Brillopad could help you....
Leave a comment:
rob s started a topic Where would you advertise to reach the largest number of UK contractors?

4 February 2013, 16:52
Where would you advertise to reach the largest number of UK contractors?

If one had a hypothetical service aimed at contractors, and a finite budget, where would you advertise (apart from CUK which is in the hypothetical marketing plan anyway as item 1 of 1*) to get the biggest bang for buck?

I'd rather not say what the service is in case I fall foul of CUK advertising T&Cs before handing over cold, hard cash. It's vaguely recruitment-oriented.

*it's not a very well developed plan yet
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