BOOM: Sofas

[SueEllen]

Sofa King good?

https://thesofaking.co.uk/

[TestMangler]

Sofa King good?

Sofa King Great Prices

[sadkingbilly]

In Scotland they have the 'Sofa King' brand......

Sofa King good?

Sofa King what?

[vetran]

In Scotland they have the 'Sofa King' brand......

Sofa King good?

[TestMangler]

In Scotland they have the 'Sofa King' brand......

[DoctorStrangelove]

Here's a sofa for someone who likes driving into walls:

[eek]

I do not associate DFS with middle class.

I associate them households who have black and white studio photos of their family on the wall.

Remember DFS have multiple over brands to cover both different market segments and different advertising styles (for instance Sofalogy doesn’t do sales).

[TheDude]

I do not associate DFS with middle class.

I associate them households who have black and white studio photos of their family on the wall.

[eek]

Well DFS owners own lots of sofa brands.

And it helps them made.com has gone bang.

DFS make sofas in the UK so will be benefiting from logistical problems elsewhere in the market.

[SueEllen]

Well DFS owners own lots of sofa brands.

And it helps them made.com has gone bang.

[AtW]

“Sofa retailer DFS is sitting comfortably

DFS has become the latest retailer to benefit from resilient spending from middle-income earners as it welcomed an uptick in orders in recent weeks. The sofa retailer said that while the upholstery market had “softened markedly” this year it had benefited from a rise in order volumes since early September.

Tim Stacey, chief executive, said the company had benefited from serving “middle and upper” earners in recent weeks. He said: “We’ve seen a better picture for those consumers who have a reasonable amount of cash and are feeling confident. With employment being strong, those people have come out in September and October, and we’ve seen that trend continue.

“Our consumer segments are the middle and upper segments. DFS is a mass market player and we’re seeing good growth. So we are benefiting from the targets that we go for. We’re not seeing significant trading down, if anything, average orders are up.”“

https://www.thetimes.co.uk/article/s...ably-jpw7cj9t3