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Changing jobs is probably the best way but clients want you for what you know not for what will be useful to you. Hence the usual thing with IT, it works best if you are an accomplished liar and bull shutter.
Most of the stuff in the article is common sense, but the best advice in the article IMO:
"Change jobs"
Whilst the worst advice for me is this gem:
"Tell your boss you want to spend two days a week doing an analytics project on the reach and effectiveness of your programs."
...Request 2 days per week not doing your actual job? Seriously??
When I worked in an "Agile" environment we were meant to spend 3 days between sprints not doing our jobs. It was meant to be training, or learning, or some such vague nonsense - maybe one of the "Agile" experts can explain. As we were being asked to do extra hours to get the project done at the time, I thought "sod that" and got on with the stuff from the next sprint and fudged the numbers to let the PM think he was in control.
True story.
Changing jobs is by far the best way to learn new stuff, though it hasn't really worked in my current one.
I've seen this sort of thing before from ' opinion formers ' who've made the transition from producing something for a living to bull shifting for a living.
Digital
I'm being slightly off topic here, but what amazes me is the survival of the word 'Digital', e.g. Digital Marketing and Digital Business. Wasn't this term the big buzzword in the 70s and 80s? I imagine the red digits on an old Sinclair calculator. Given the rate at which marketing and buzzwords keep changing, I'd have thought it would have been thrown into the dustbin of history by now replaced by 'i' (iThings) or 'e' (e-things). In this case it is quite ironic that digital is associated with marketing.
I have a digital watch. I think it's a pretty neat idea.
Digital
I'm being slightly off topic here, but what amazes me is the survival of the word 'Digital', e.g. Digital Marketing and Digital Business. Wasn't this term the big buzzword in the 70s and 80s? I imagine the red digits on an old Sinclair calculator. Given the rate at which marketing and buzzwords keep changing, I'd have thought it would have been thrown into the dustbin of history by now replaced by 'i' (iThings) or 'e' (e-things). In this case it is quite ironic that digital is associated with marketing.
Yes, this should have finish off Digital.
In 1977, Ken Olsen, the founder and CEO of Digital Equipment Corporation, said, "There is no reason for any individual to have a computer in his home."
Digital
I'm being slightly off topic here, but what amazes me is the survival of the word 'Digital', e.g. Digital Marketing and Digital Business. Wasn't this term the big buzzword in the 70s and 80s? I imagine the red digits on an old Sinclair calculator. Given the rate at which marketing and buzzwords keep changing, I'd have thought it would have been thrown into the dustbin of history by now replaced by 'i' (iThings) or 'e' (e-things). In this case it is quite ironic that digital is associated with marketing.
In the 1990's we had Windows, C++, then Java, client server computing, the death of OS2, VMS and AS400, the rise of UNIX, The Internet, SAP, the rise of MOTIF, the death of MOTIF, Objected oriented development, CORBA, SOAP, J2SEE.
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