Originally posted by NotAllThere
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It is vital OP correctly establishes the place of supply but it is usually where the client (the agency) belongs. See section 4:
https://www.gov.uk/government/public...-services#sec4
In order for UK VAT to apply you would need to show that the agency's UK branch is the one most closely connected to the supply. The end client location is irrelevant here IMO as they are not the ones OP is making a supply to. If all dealings and contracts are with the Swiss branch exclusively then I'd say the place of supply is Switzerland. If OP normally deals with the UK branch then there is a case to be made that the UK branch is the one most closely connected and therefore UK VAT is chargeable.
The UK client will be invoiced by the Swiss agency for their services and the UK client will have to account for UK VAT on these invoices under the reverse charge.



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