Originally posted by Rebecca Loos
Even the MMC seems powerless to prevent Terry Leahy's advance in the growth of Tesco in the grocery market. Twice he's managed to avoid the complaints by others of monopolistic aggression in the market and standing at 30% at Sep 05 there's nothing stopping him. Complaints about him controlling suppliers and other small businesses are rampant but his lobbying allows him to continue in this way.
What happens when they exceed the 50% mark? Probably nothing.
It's fair enough under a "free" market for companies to grow and generate bigger profits, but what happens when they start applying "bully boy" tactics to smaller independents?
Those that fight tend to start moving their products to the ever popular farmers markets and online stores. Those that are clever are now marketing their products as "tasty" and "wholesome", compared to the often higher priced bland supermarket food.
This is an example of where a smaller independent can still survive in a market that has a bully boy, as long as the product is of perceived value to consumers.
I have seen this in action myself with one of my clients - while keeping below the radar of larger IT companies such as EDS - you just got to market your perceived added value to the client and develop a good reputation and relationship.



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