"Nissan unveils a new retro-styled Z sports car
Nissan unveiled the redesigned 2023 Nissan Z sports car Tuesday night, asomewhat retro-styled model the company hopes will continue the brand's turnaround after the turmoil of the last few years.
Nissan had been dealing with struggling sales due to an aging lineup and the arrest of its chairman, Carlos Ghosn in 2018.Nissan designers were already working on redesigns of the company's mainstream models when talk of a new Z sports car came up.
"At the time, we were looking at who we are as a company," said Alfonso Albaisa, Nissan's global head of design. "Like myself, a little bit depressed. I was disgusted."
Creating the Z helped pull everyone through, he said, both in the design studio and in other parts of the company"
https://edition.cnn.com/2021/08/17/s...led/index.html
Nissan unveiled the redesigned 2023 Nissan Z sports car Tuesday night, asomewhat retro-styled model the company hopes will continue the brand's turnaround after the turmoil of the last few years.
Nissan had been dealing with struggling sales due to an aging lineup and the arrest of its chairman, Carlos Ghosn in 2018.Nissan designers were already working on redesigns of the company's mainstream models when talk of a new Z sports car came up.
"At the time, we were looking at who we are as a company," said Alfonso Albaisa, Nissan's global head of design. "Like myself, a little bit depressed. I was disgusted."
Creating the Z helped pull everyone through, he said, both in the design studio and in other parts of the company"
https://edition.cnn.com/2021/08/17/s...led/index.html
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