Somewhat US-centric, but a lot of it is relevant to the UK too, and worth reading in light of some of the shrill messaging around new variants: 5 Pandemic Mistakes We Keep Repeating by Zeynep Tufekci, on scientists' and authorities' multiple and repeated failures in communication with the public.
What went wrong? The same thing that’s going wrong right now with the reporting on whether vaccines will protect recipients against the new viral variants. Some outlets emphasize the worst or misinterpret the research. Some public-health officials are wary of encouraging the relaxation of any precautions. Some prominent experts on social media—even those with seemingly solid credentials—tend to respond to everything with alarm and sirens. So the message that got heard was that vaccines will not prevent transmission, or that they won’t work against new variants, or that we don’t know if they will. What the public needs to hear, though, is that based on existing data, we expect them to work fairly well—but we’ll learn more about precisely how effective they’ll be over time, and that tweaks may make them even better.
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