Sky poll demonstrates support for leaving the single market

[BlasterBates]

Since May's speech it's clear we have a new "ism"

In the past we had:

Communism
Capitalism
Moneterism

Behind these "ism"s are great thinkers.

...and now we have

"Thick as pig sh*t"ism

and who is the mastermind behind this new "ism" ?

[vetran]

You've made some fair points there unlike GB9.

My point being that picking just SKY customers will invariably introduce bias.

E.g. Look at this:

http://www.barb.co.uk/download/?file...rch-2016-1.pdf

Cable customers are biased towards the older (maybe wealthier?) generations - 18-34 year olds for example are less likely to have cable, so would be excluded from polling. Students are unlikely to be SKY cable customers.

Virgin customers may have a different demographic from Sky, you'd exclude them too.

Many (poorer?) people just have FreeView, you'd exclude them.

According to that report more and more tech savvy people are accessing TV srevices via the internet, you'd be exclduing them

And so on.

Interesting pdf thanks.

I thought SKY had covered the age & wealth that by using age bands & Mosaic?

Sky has 12 million of the 27 million households. That is a far larger percentage than any other service than freeview/sat. If we could do a survey via Freeview that might be more representative.

The social composition of different platforms appears as
might be expected, with the pay platforms (BT/TalkTalk/
YouView, Sky and cable) all skewing slightly towards
higher social grades.

Most people I know have Freeview/freesat + SKY and frequently Netflix or amazon on their TV. I have a load of fire TV sticks on my TVs its easy to sign up to Netflix via those no technical expertise needed. Same on Tablets & PCs.

[GB9]

GB9,

let's forget polls, let's forget politics by populism

how about we go a different way, it would help us Remoaners a lot if you Brexiters can show bullet proof evidence of how the UK will a) survive b) thrive c) prosper post-hard-brexit

please show us the irrevocable evidence, and you may be surprised, since we won't have any way to challenge it and we'll probably end up joining the Brexit camp

looking forward

wake us up once you find it

Milan.

Lets forget polls and populism? You mean politicians actually doing what the people want for once rather than what they in their arrogance think is best?

No-one can provide irrevocable evidence of anything on either side. We don't want to be governed by the EU commissions socialist principles though.

So before we forget about polls, and as this thread is about polls, ugov has issued a poll for the Times that has a bigger sample than the Sky poll and shows 53% in favour of the Government's approach.

[sasguru]

Interesting pdf thanks.

I thought SKY had covered the age & wealth that by using age bands & Mosaic?

The problem is not who they have, but who they may exclude, if a particular demographic tends to Sky.
That's what causes the bias.

Sky has 12 million of the 27 million households. That is a far larger percentage than any other service than freeview/sat. If we could do a survey via Freeview that might be more representative.

Most people I know have Freeview/freesat + SKY and frequently Netflix or amazon on their TV. I have a load of fire TV sticks on my TVs its easy to sign up to Netflix via those no technical expertise needed. Same on Tablets & PCs.

So Sky is slightly less than 50% of the people who have "enhanced" TV.
Might Virgin be a different demographic? - I honestly don't know.
I think just excluding Virgin users makes the sample unrepresentative.

[milanbenes]

[QUOTE=GB9;2359660]Lets forget polls and populism? You mean politicians actually doing what the people want for once rather than what they in their arrogance think is best?

No-one can provide irrevocable evidence of anything on either side. We don't want to be governed by the EU commissions socialist principles though.
QUOTE]


there we have it folks, QED

The Brexiters want Brexit because they don't want to be governed by the EU, and the Brexiters have no clue in practice what this will mean and how this will end

Good luck

Milan.

[sasguru]

So before we forget about polls, and as this thread is about polls, ugov has issued a poll for the Times that has a bigger sample than the Sky poll and shows 53% in favour of the Government's approach.

Link?

[milanbenes]

Sas,

they're having a quiet period of reflection following considering the underlying theme of the last few hours' discussions

Milan.

[vetran]

The problem is not who they have, but who they may exclude, if a particular demographic tends to Sky.
That's what causes the bias.



So Sky is slightly less than 50% of the people who have "enhanced" TV.
Might Virgin be a different demographic? - I honestly don't know.
I think just excluding Virgin users makes the sample unrepresentative.

Sky has 44% of the households according to their customer figures or 33% according to your data. Enhanced TV doesn't seem relevant.

Cable about 20%. I suspect that Virgin are pursuing similar customers its just cable is frequently cheaper and more convenient in cabled areas.

Watch Sky Sports & BT Sports on the go live | Virgin Media

Possibly you are right that excluding Virgin media might have an effect I'm not sure it would be significant as both offerings are similar but limited by technology and reach.

Sky TV & broadband vs Virgin Media - Which?

[vetran]

Link?

https://yougov.co.uk/news/2017/01/18...u-will-nix-it/

[sasguru]

Sky has 44% of the households according to their customer figures or 33% according to your data. Enhanced TV doesn't seem relevant.

Cable about 20%. I suspect that Virgin are pursuing similar customers its just cable is frequently cheaper and more convenient in cabled areas.

Watch Sky Sports & BT Sports on the go live | Virgin Media

Possibly you are right that excluding Virgin media might have an effect I'm not sure it would be significant as both offerings are similar but limited by technology and reach.

Sky TV & broadband vs Virgin Media - Which?

The whole point of stat analysis is to quantify the words highlighted if you can.
In my daily work, if I had the Sky data, before I took the Sky analysis at face value I'd want to check and quantify any bias that using just Sky customers may or may not entail.
You may be right that Virgin demographics are the same, you may not be, you'd have to investigate further or else heavily qualify/hedge your conclusions.