The easiest way to move roles is to apply for openings within the same company. As you're in a small business I expect those opportunities are rare, though then you may also be working as a 'jack of all trades' filling several traditional roles, which would allow you to specialise into one of those areas if the business was growing enough to take on additional staff to separate out those roles. Only you know how likely that is based on your predictions for where the company will be in a few years.
Otherwise you could do some self learning on a niche you find interesting enough to put the effort in, then blag it at interview if you don't actually have the specific experience but part of your current job covers it to some degree so not totally taking the piss just 'expanding your horizons'.
Plenty of contractors have got the interview then worried about doing the role after securing the contract, but they are good at selling themselves and confident they are close enough skills wise to cover the void in knowledge quickly, it's called aptitude and initiative. A bit risky for a first step into contracting but who dares wins. Just secure the contract before jacking the job in (itself not an easy step), it may take a while.
Otherwise you could do some self learning on a niche you find interesting enough to put the effort in, then blag it at interview if you don't actually have the specific experience but part of your current job covers it to some degree so not totally taking the piss just 'expanding your horizons'.
Plenty of contractors have got the interview then worried about doing the role after securing the contract, but they are good at selling themselves and confident they are close enough skills wise to cover the void in knowledge quickly, it's called aptitude and initiative. A bit risky for a first step into contracting but who dares wins. Just secure the contract before jacking the job in (itself not an easy step), it may take a while.
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