How important is domain name in SEO rankings?

[Fred Bloggs]

I have the domain fred-bloggs-consulting.co.uk (not really) and a Google search for "Process Engineer" gets me nowhere near a good rating despite having relevant keywords, good content, decent meta tags etc... It seems all the searched for this kind of term are flooded by jobs boards. If I had a domain like process-engineer.com would that help in my SEO rankings at all? Thanks.

[DimPrawn]

It would help for those specific keywords. Make sure every page has a unique title and that the relevant keywords to the page are in the title.

But links back to your website with the relevant keywords in the anchor text are the most important.

[Fred Bloggs]

It would help for those specific keywords. Make sure every page has a unique title and that the relevant keywords to the page are in the title.

But links back to your website with the relevant keywords in the anchor text are the most important.

Thanks, what exactly is the anchor text? Edit- OK, I understand now.

[TheFaQQer]

Thanks, what exactly is the anchor text?

The text between the <a> and </a> tags on the page.

e.g. <a>fred-bloggs.com</a> is probably not as good as <a>the best process engineer in the world</a>

Or something like that - assuming that anyone on here knows the algorithm that Google uses to boost you up the rankings.

[Fred Bloggs]

The text between the <a> and </a> tags on the page.

e.g. <a>fred-bloggs.com</a> is probably not as good as <a>the best process engineer in the world</a>

Or something like that - assuming that anyone on here knows the algorithm that Google uses to boost you up the rankings.

Thanks. Somewhat bizarrely (in my opinion any how) my Word .doc CV gets a better rating in Google than the rest of my website. The words it seems to rate are "process engineer".

[TheFaQQer]

IIRC, AtW's jumped up little web spider does something about SEO. You could ask him...

[Fred Bloggs]

IIRC, AtW's jumped up little web spider does something about SEO. You could ask him...

Thanks. I was too thick to understand what SKA is for though the last time I looked at it!

[Tingles]

Thanks. I was too thick to understand what SKA is for though the last time I looked at it!

Me too...

SKA what is it good for?

[Fred Bloggs]

Me too...

SKA what is it good for?

Hmmm, Edwin Starr..................

[TheFaQQer]

SKA what is it good for?

Absolutely nothing.

Oh no, that's war.