SEO on unimportant pages/links.

[xoggoth]

Thought I'd try and improve my site's SEO and ran it through Microsoft's Search Engine Optimization (SEO) Toolkit.

Brings up a lot of "errors" which were actually deliberate. Obviously one needs good SEO for important product pages but do you really need headers, keywords etc. on a "Terms and Conditions" page, or proper link text on something that just says "Click here to contact us" ?

Or should I mark such pages as nofollow perhaps? Ta for any ideas.

[xoggoth]

Bah! Don't think I believe this utility. How can an image have a missing <h1> tag?????????????????????????

[administrator]

Yeah sounds like a crog of poop Xog. I wouldn't nofollow the Terms and Conditions page, not as a matter of course but have done it on more complex sites before to try and conserve page rank. Yes, your products pages and category pages (if you have them) are the ones to pay attention to, good on page SEO is as the cacky tool picked up and you appear to know about already - good page title, good headings, good descriptive text etc. There really isn't a lot more to it than that. The most important things still are links though, get some good links from websites to do with your niche and they will be the biggest thing you can do if you have all the on-site stuff sorted already. If you want to PM me the site would be happy to check it over for you and see if I can offer bespoke advice for you.

[cojak]

If you want to PM me the site would be happy to check it over for you and see if I can offer bespoke advice for you.

I'd snap his arm off, if I were you Xog.

[xoggoth]

Ta for answers.

Not sure about the arm snapping. His avatar looks a bit fierce. Is that a hammer and sickle on his chest?

[administrator]

No, not a commie!! It's the Lambda. The avatar is Gordon Freeman from the best series of games ever:
Lambda logo - Half-Life Wiki

[Bunk]

Does that mean CUK is Black Mesa, or the Combine?

[original PM]

still waiting for number 3

[xoggoth]

Actually, on further use, I think this tool is pretty useful

Because it analyses the whole site it picks up things others do not, for example, that I wrongly had the same image under two different names.

It is still telling me that an image with a missing <h1> tag is a broken link in some pages, although the image concerned is not mentioned anywhere in my pages. However, I find it is the hoster's logo image which was in the root automatically and I deleted because it did not seem necessary, so suspect the hosters are doing summit weird in their settings.

Update:
Aaaah! It's shown in the default error pages 400.shtml etc. I didn't bother to change.Still no idea why a missing h1 though