Originally posted by Ardesco
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The issue really is that people are looking for technical and 'snazzy' solutions to solve security problems (i.e. the ING Direct entry) and are more focussed on the 'snazzy' than the useability or increased security. Which is not to say that 'percieved security' is unmarketable; banks do this all the time (customers with that warm fuzzy feeling are valuable), but it doesn't effectively mitigate the risk.
I'm not saying that a dynamic keypad doesn't have it's place (where the risk appetite is high) but I am saying it's not appropriate for my weekly shopping in Sainsburys.
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