But for the investors who were able to glimpse Fyre’s pitch deck, little of this should have been a shock. The presentation, which I recently obtained and appears in full at the bottom of this page, is one of the most preposterous invitations for outside capital that I have ever seen (and that’s saying something). It’s hard to pin down, on some level, the most ludicrous element of the document. Perhaps it’s the fact that the 43-page deck resembles an amalgamation of a Miami Beach spa package with selfies you might find saved on a teenager’s smartphone. Or perhaps it’s the fact that the employees who work for Fyre (yes, it’s more than just a festival, it’s an app too!) are referred to as “The Fyre Squad.” Or maybe it’s that a pitch deck seeking $25 million in funding ends with a quote from the philosopher and poet Rumi, noting: “Seek those who light your flames.” Though, I’d venture to say that the most infuriating thing about the Fyre pitch deck is what occurs on page 21 through 25, in a segment called “The Fyre Starters.”
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