The hire rates would be below the usual hire rates
You're considering about going into competition with them. By implication, you're suggesting that their business model has too much profit margin.
That may be true. Or it may be a huge assumption.
Have you asked the company you work for?
It may well turn out that they lease the plant anyway, and guess what..... lease companies are that competition and they won't let you hire the equipment to anyone else.
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