Originally posted by NickFitz
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On looking around some competition I’ve found some aweful stuff. Designers giving out marketing advice on things like ‘That’s too much content a page shouldn’t have so much that there’s a need to scroll down’ and SEO experts saying that 1 in every 200 visitors (0.5%) is a good conversion rate.
SEO people writing people’s content for the benefit of the search engines with no thought for converting the visitors
Virtually none of them think split testing or tracking is important…
Ho hum..
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