Given that tesco and sainsbury etc are ALOT more expensive (for food) that than buying better quality food from the market, when the supermarket't model means it should be able to sell it cheaper, tells me that we can't really use price as a barometer. People may just be cottoning on that the tescos, etc are a rip.
I only go there because my time fighting through the crowd at market, parking, etc, is worth more to me than the premium the supermarkets charge. Probably the same for most. If other brands can offer the same convenience at a lower price then of course people will go there.
That being said - those cheaper supermarkets are only just starting to open up where I live, so for all I know the food could be crap; but that's besides the point.
I only go there because my time fighting through the crowd at market, parking, etc, is worth more to me than the premium the supermarkets charge. Probably the same for most. If other brands can offer the same convenience at a lower price then of course people will go there.
That being said - those cheaper supermarkets are only just starting to open up where I live, so for all I know the food could be crap; but that's besides the point.

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