The John Lewis advert

[RedSauce]

Does anyone else not see what the hype is about?

[doodab]

My tulipgiveometer barely flickers. I haven't see it and I don't care.

[SueEllen]

They are all tulip. Boots, Tesco, Morrison's, M&S, John Lewis...

[sasguru]

All the Christmas ads this year are over-long and annoying in a cloying "trying to make an arty film" kind of way.

[vetran]

I blame Wilkinsons the idiots in their marketing team think the public are so thick they need to tell the customers what to do with a kettle.

They now have little phrase on each item.

'pop on and we can have a nice cup of tea.' - Kettle

'use this to fry mars bars' - Deep fat fryer (north of the border only)

'stick these on if you are old to keep the floor dry' - Adult Diapers


Its almost as condescending as political parties.

[CheeseSlice]

and then the bear had a glorious feast...

..of hare, owl, venison, badger, fox.....

[DodgyAgent]

They have a "cave" in peter Jones with a TV showing the video - repeat after repeat. The shop assistant said he would never tire of watching it

[Dactylion]

The Ad is obviously doing its job quite well!

Although you all hate it/slag it off etc - You are talking about it!

The Hype is exactly that - Hype to get brand awareness and all that tulip.

I am not suggesting that I agree with the notion that spending squillions of quid to make the adverts, plus seeding twatter, bribing the journos and all the other media feeding frenzy is actually "worth" it/anything but it appears to have achieved what the Marketing Luvvies wanted.

[russell]

Pointless, why don't they show offers and deals, i.e. actual useful information. Or just a 5 second add with their logo and saying the money they would have spent went to charity.

[Dactylion]

Or just a 5 second add with their logo and saying the money they would have spent went to charity.

I think someone did that a few years ago -
"We haven't spent squillions on an Xmas advert - We are giving it to charidy instead"

Can't remember who it was though..