Jaguar SUV; I am not impressed

[Mich the Tester]

Surely there are just expanding their market options to match BMW or Mercedes...

Both offer similar options and you can't accuse them of doing the same.

I don't think they should be trying to match BMW and others; they should be standing proud in their niche markets looking down their long noses and all those common spivs that want to gain 'greater market share'. Ferrari do that and it seems to work very well for them. Despite lots of speculation on a Ferrari SUV, Luca di Montezemolo keeps saying they won't built it, and if you want one then go to his chums at Maserati (I'd really rather that they didn't build them either, but never mind). I'd say Jag should leave the SUV's to the brand with the best image in that market, their colleagues at Land Rover instead of eating up each other's customers. I really can't believe that a Jag SUV is going to attract new people who wouldn't want a Land/Range Rover without diminshing LR's sales.

[DimPrawn]

Indeed. Buying a Jaguar is not about buying a 'practical' car. If you want 'practical' then there are plenty of options available. Visit a Hyundai dealer or a Kia dealer for some excellent 'practical' cars. If you need to drive through fields then Land Rover, Toyota and Mercedes will sell you the top end mudmunchers, or Suzuki, Kia and so on can sell you a cheap and cheerful 4X4. I just feel Jaguar should stick at what they do well; luxury saloons and beautiful sports cars and leave the school run over the speed bumps of the suburbs to others who can provide that. Keep Jaguar as something stylish to admire, even if that makes a little bit less profit but maintains a long term image that ultimately will make them a lot more money. What's happening here is exactly what was feared when Mr Tata got his hands on Jag; short term profit maximising instead of preserving an image that could provide profits for another 100 years while giving people a great deal of pleasure.

I agree that brands should stick at what they do best.

Jaguar should not make an SUV, or city car / hatchback.

[Old Hack]

I don't think they should be trying to match BMW and others; they should be standing proud in their niche markets looking down their long noses and all those common spivs that want to gain 'greater market share'. Ferrari do that and it seems to work very well for them. Despite lots of speculation on a Ferrari SUV, Luca di Montezemolo keeps saying they won't built it, and if you want one then go to his chums at Maserati (I'd really rather that they didn't build them either, but never mind). I'd say Jag should leave the SUV's to the brand with the best image in that market, their colleagues at Land Rover instead of eating up each other's customers. I really can't believe that a Jag SUV is going to attract new people who wouldn't want a Land/Range Rover without diminshing LR's sales.

I can see there could be a market for people who would want to buy a Jag SUV, but not a LR one. Based more purely on the heritage of Jag, their sporting history; you'd not be buying a mudplugger, known to excel off road, but more a sports sedan, that can perform off road. I can slightly see where they are coming from, for they know they'll get the sporting nod to Jaguars past, but with the off piste ability of the LR brand, or partial ability. It's the niche area (SUV) with the most growth in the automotive industry, but more pertinently, is more popular in the growth markets (BRICS); any manufacturer not looking at making SUV's would be cutting off their nose to spite their face, if you look at it logically, as it is the way the whole market is moving.

[Mich the Tester]

I can see there could be a market for people who would want to buy a Jag SUV, but not a LR one. Based more purely on the heritage of Jag, their sporting history; you'd not be buying a mudplugger, known to excel off road, but more a sports sedan, that can perform off road. I can slightly see where they are coming from, for they know they'll get the sporting nod to Jaguars past, but with the off piste ability of the LR brand, or partial ability. It's the niche area (SUV) with the most growth in the automotive industry, but more pertinently, is more popular in the growth markets (BRICS); any manufacturer not looking at making SUV's would be cutting off their nose to spite their face, if you look at it logically, as it is the way the whole market is moving.

Wot, like Ferrari are cutting off their noses to spite their faces?

[doodab]

Wot, like Ferrari are cutting off their noses to spite their faces?

Exactly. If you want an expensive Italian tractor buy a Lamborghini.

http://www.lamborghini-tractors.com/...defaultuk.html

[NigelJK]

I agree that brands should stick at what they do best.

Jaguar should not make an SUV, or city car / hatchback.

Unfortunately Brussels doesn't agree, so now the Car makers have to build cars that they don't want to just to satisfy the 'average emissions' legislation.

[SimonMac]

I agree that brands should stick at what they do best.

Jaguar should not make an SUV, or city car / hatchback.

Like Aston do

[Mich the Tester]

Unfortunately Brussels doesn't agree, so now the Car makers have to build cars that they don't want to just to satisfy the 'average emissions' legislation.

Indeed; career politicians fannying about with things they don't understand, and amazingly enough there are people who want to make everybody else pay more tax and hand more money to the same idiots.

[DimPrawn]

Like Aston do

As another poster has said, this is due to EU meddling, driven by the lunatic / fanatical "climate science" brigade.

[Mich the Tester]

As another poster has said, this is due to EU meddling, driven by the lunatic / fanatical "climate science" brigade.

I actually have always had some sympathy for the cause of environmentalism because I can see that there are real problems; however I think most of the problems are in the developing world where civic institutions aren't strong enough to get environmental issues under control. However, my sympathy is being eroded by many greenies; they're like the new puritans, always on the alert for unclean thoughts. In the past, for the puritans, unclean thoughts were fantasies about sex with the good looking woman down the road, or even the good looking member of the same sex. Nowadays, 'unclean thoughts' are fantasies about blasting around a track in a fast car or eating a big juicy steak.