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It seems estate-bottled wine was uncommon until it was popularised by Baron Philippe de Rothschild in the 1920s, but bulk-shipped wine is enjoying a resurgence, particularly for wines from the upside-down regions of the world: The estate-bottled wine anomaly
We drove around Aus in 2002/2003 and at the end, we went to the Barossa valley and partook in some wine tasting. I was partial to a particular vinyard (even at home), so decided to buy a few cases. Promptly loaded up the kombi with the wine, and asked how to prepare it for shipping. I was told, quite abruptly, well, you can't, it would spoil the wine. I was quite put out, to be honest. But the next 4 weeks were a fairly drunken affair, made worse by my wife carrying our first baby, which meant I had to drink it all on my own...
I had no idea, I thought you could ship wine very easily, but apparently not.
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