I just received an invite from my agent to attend a PR event to help them 'understand my needs'. Top of the list of things designed to tempt me into attending is an 'exciting assortment of canapés'. This resonated with something I saw on CUK a while back from an umbrella or suchlike offering to help me with my 'tax planning' (whatever that is), they were offering canapes too (but without the French accent).
Now I don't know about you lot but my knowledge of canapes amounts to knowing my blinis from my cheese+pineaple and not much else but am left wondering if this approach is because us contractors have been labelled by the marketing industry as people who 'demand canapés' or maybe 'aspire to canapés'?
BTW, if there are any marketing types out there reading, all you have to do to guarantee the attendance of the majority of contractors I know is advertise 'free booze served by beautiful single women'.
Now I don't know about you lot but my knowledge of canapes amounts to knowing my blinis from my cheese+pineaple and not much else but am left wondering if this approach is because us contractors have been labelled by the marketing industry as people who 'demand canapés' or maybe 'aspire to canapés'?
BTW, if there are any marketing types out there reading, all you have to do to guarantee the attendance of the majority of contractors I know is advertise 'free booze served by beautiful single women'.
Comment