Originally posted by ladymuck
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The market for commercially harvested and sold contact lists is going to vanish after GDPR comes into effect. In order for it to work anyone buying a mailing list has to get evidence from the seller that everyone on that list has explicitly consented to being contacted by the buyer. This is never going to work in practice and I've had several "lively" discussions with marketing managers about it.
You can distribute marketing material under the banner of "Legitimate Interests" but you have to conduct an assessment of whether your legitimate interests as a business carry more weight that the privacy expectations of the subjects. In essence, if they would not reasonably expect you to contact them, then you can't and if you do and they complain to the ICO you may find yourself on the wrong end of an ICO investigation.
So, if you have had dealings with an agency in the past to discuss a role or put forward for one, then they can reasonable expect you not to be unhappy if they contact you in the future, and you should not be that surprised if they do, unless you have told them otherwise. If they've never had contact with you before then spamming you without warning is a no-no.
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