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I'd really like to hope that society isn't that influenced by "social media" - however, something tells me that's a vain hope!
Lots of comments from Brexiteer accounts on Twitter last night saying "we didn't vote Leave because of a social media campaign, we've wanted this for years" etc.
I think the key point - which a lot of them seemed to miss - is that they weren't trying to influence everyone using social media, just the floating/undecided people in the middle.
I'd really like to hope that society isn't that influenced by "social media" - however, something tells me that's a vain hope!
Originally posted by TheCyclingProgrammerView Post
Lots of comments from Brexiteer accounts on Twitter last night saying "we didn't vote Leave because of a social media campaign, we've wanted this for years" etc.
I think the key point - which a lot of them seemed to miss - is that they weren't trying to influence everyone using social media, just the floating/undecided people in the middle.
It's fairly safe to say that the campaign managers were savvy. They wouldn't have spent £675,000 on social media advertising* if they didn't think it would have any effect.
*Including "ads" that didn't really look like advertising
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