“Unbelievably bad” November

[original PM]

Or then again...

Asos issues shock profit warning after November downturn | Business | The Guardian

Beighton noted that the disposable incomes of Asos’s twentysomething customers were still below the levels they were at a decade ago. “It’s more than just the Brexit-related factors,” he said.

[Old Greg]

Beighton noted that the disposable incomes of Asos’s twentysomething customers were still below the levels they were at a decade ago. “It’s more than just the Brexit-related factors,” he said.

So some of it is the Brexit-related factor. And this is not bricks and mortars retail.

[Platypus]

Right so Germany's consumer confidence is 10.6 in July 2018 and in Venezuela it was 67

and in Italy it was 116.2

Exactly! Do the maths!

[DimPrawn]

Beighton noted that the disposable incomes of Asos’s twentysomething customers were still below the levels they were at a decade ago. “It’s more than just the Brexit-related factors,” he said.

My other half's daughters continually buy from ASOS and then send 9 out of 10 item back (at ASOS expense).

So basically a flawed online retailer.

[Old Greg]

My other half's daughters continually buy from ASOS and then send 9 out of 10 item back (at ASOS expense).

So basically a flawed online retailer.

But somehow doing fine until very recently.

[DimPrawn]

But somehow doing fine until very recently.

Nothing to do with the end of cheap credit then (i.e. 10 years of money printing is coming to an end)...

[Old Greg]

Nothing to do with the end of cheap credit then (i.e. 10 years of money printing is coming to an end)...

See it you can work out the logical irrelevance of that question.

[Hobosapien]

My other half's daughters continually buy from ASOS and then send 9 out of 10 item back (at ASOS expense).

So basically a flawed online retailer.

That's been going on for decades, since catalogues allowed return of goods. Women getting dresses to wear once then send back as they don't want to be seen wearing the same dress twice anyway.

The move to rental makes sense for items you only want to 'own' for a relatively short period of the product's lifespan so don't need to fork out the total purchase price, as seen with the boom in leased vehicles. Also removes the hassle of selling on and the gamble of price depreciation.

Looks like clothing retail is finally catching up:

Rental fashion: How luxury streetwear is changing the industry

Will we soon be renting rather than buying our clothes?

The old saying "if it appreciates own it, if it depreciates rent it" seems more apt than ever.