Parasol & Clearsky to change its name?

[Waldorf]

Seems they are going to re-brand to OPTIONIS - not sure the name is a good one?

http://menmedia.co.uk/manchestereven...rowth-strategy

[Laura Parasol]

Hi Waldorf,

We have recently launched our new parent brand, Optionis (pronounced op’tee-ownis). Optionis comes from Latin and means assistant, helper or enabler. The creation of Optionis is part of our forward-thinking strategy to grow the group and become a professional workforce management and SME support business by 2015.

We have not been bought out or taken over. The new parent entity will not affect any of our clients or employees or the way that we work with them. We have not changed the names or legal entities of Parasol, ClearSky or Silverline.

Optionis will now replace ‘The Parasol Group’ as the parent brand to our three existing businesses – Parasol, one of the UK’s leading professional employment organisations; ClearSky, which provides business services such as accountancy and HR support to contractors, freelancers and SMEs; and Silverline, our web-based sales performance software tool.

[cojak]

You can ask admin yo change your login if you want

(Although it's always a little worrying when pronunciation for a company name has to be explained, that excitement may wear off rather soon.)

[RasputinDude]

Optionis (pronounced op’tee-ownis)

Sounds like a spell from the Harry Potter world.

Seriously, how much did the branding consultancy get paid for that name?

[simondolan]

Sounds like a spell from the Harry Potter world.

Seriously, how much did the branding consultancy get paid for that name?

Too much. However much it was.

[d000hg]