Originally posted by Fred Bloggs
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Why I will never use Gorilla Accounting.
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'CUK forum personality of 2011 - Winner - Yes really!!!! -
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Originally posted by Alan @ BroomeAffinity View PostI don't see a problem with it tbh. Gorilla are making a pretty good name for themselves but they have made a few missteps with their marketing. I think it was maybe ill-advised to target the SJD clients in the other thread but direct mail isn't really a problem is it? We've had a go at it in the past and haven't really had a lot of success so we don't do it. I try to stick to referral marketing now. It's not complicated: do a good job for clients, ask them for referrals, and on, and on. Seems to work for us. Gives us manageable growth. I guess if I wanted to explode the growth I'd need to be a bit more aggressive, but for now, referral marketing works just fine.
Interesting that OP (and, I'm sure, others) find it really irritating to the point that it is a negative.Comment
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Originally posted by pr1 View Post@OP wow... you really don't understand marketingPublic Service Posting by the BBC - Bloggs Bulls**t Corp.
Officially CUK certified - Thick as f**k.Comment
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Originally posted by fool View PostA lot of us work in IT thus are signed upto so many systems that send us spam that managing our mailboxes becomes a pita. I think I can speak for most of us when I say an unsolicited mail is something we don't like. I'd even go as far to suggest you dont send marketing mail but obviously it has some success or you wouldn't do it.Public Service Posting by the BBC - Bloggs Bulls**t Corp.
Officially CUK certified - Thick as f**k.Comment
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I must say this has been an interesting thread to follow and hear each side's opinion on this, seems that you either hate the 'spam advertising' or you have no issues with it.
We'd considered doing this a couple of years ago as it is so easy to get the necessary information from the internet (Companies House et al) and would probably have a decent ROI in terms of attracting new clients but in the end decided against it. A couple of reasons to this, firstly we didn't want to spam potential clients but secondly we were actually advised it was against our professional guidelines (ICAEW) to actively try to encourage a client away from their existing accountant via unsolicited mailing (email, post or phone).
Martin
Contratax LtdComment
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Originally posted by ContrataxLtd View PostI must say this has been an interesting thread to follow and hear each side's opinion on this, seems that you either hate the 'spam advertising' or you have no issues with it.
We'd considered doing this a couple of years ago as it is so easy to get the necessary information from the internet (Companies House et al) and would probably have a decent ROI in terms of attracting new clients but in the end decided against it. A couple of reasons to this, firstly we didn't want to spam potential clients but secondly we were actually advised it was against our professional guidelines (ICAEW) to actively try to encourage a client away from their existing accountant via unsolicited mailing (email, post or phone).
Martin
Contratax LtdPublic Service Posting by the BBC - Bloggs Bulls**t Corp.
Officially CUK certified - Thick as f**k.Comment
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Originally posted by ContrataxLtd View PostI must say this has been an interesting thread to follow and hear each side's opinion on this, seems that you either hate the 'spam advertising' or you have no issues with it.
We'd considered doing this a couple of years ago as it is so easy to get the necessary information from the internet (Companies House et al) and would probably have a decent ROI in terms of attracting new clients but in the end decided against it. A couple of reasons to this, firstly we didn't want to spam potential clients but secondly we were actually advised it was against our professional guidelines (ICAEW) to actively try to encourage a client away from their existing accountant via unsolicited mailing (email, post or phone).
Martin
Contratax Ltd
Cold calling
You may make an unsolicited approach in writing, by fax, e-mail,
telephone or personal visit to promote any of the services you
provide. You should ensure, of course, that your approach is in
accordance with the guidance and that you do not mislead, offend,
insult or harass your target.Comment
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Originally posted by pr1 View PostI suspect Gorilla trod close to, but not over, this line (ICBW)
Cold calling
You may make an unsolicited approach in writing, by fax, e-mail,
telephone or personal visit to promote any of the services you
provide. You should ensure, of course, that your approach is in
accordance with the guidance and that you do not mislead, offend,
insult or harass your target.
We were specifically advised by ICAEW that targeting the clients of another firm (not sure if Gorilla specifically went for another firms clients or not?) is against the ethical code of conduct for ICAEW regulated firms so didn't do anything further. You cannot say anything negative about another firm either so we couldn't say we provide a better service then XYZ Accountancy etc in marketing material.
Martin
Contratax LtdComment
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Originally posted by ContrataxLtd View PostI'm not sure if Gorilla are actually regulated by ICAEW (or any accounting body) as I can't see any mention of this on their website (but they simply might not publish who they are regulated by). If this is the case then they won't be bound by the institutes guidelines so can do what they like.
We were specifically advised by ICAEW that targeting the clients of another firm (not sure if Gorilla specifically went for another firms clients or not?) is against the ethical code of conduct for ICAEW regulated firms so didn't do anything further. You cannot say anything negative about another firm either so we couldn't say we provide a better service then XYZ Accountancy etc in marketing material.
Martin
Contratax Ltd
Gorilla Accounting. The ICAEW Chartered Accountants DirectoryComment
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