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Software isn't the key, and is usually a rip-off given that good SEO is down to making things good for humans, not search engines.
Google are smart enough to make a search engine that's pretty good at working out what's good for humans. I haven't yet heard of any humans smart enough to write software that works out what's good for Google for more than a few weeks.
It takes humans themselves to make Google happy in a long-term relationship
Software isn't the key, and is usually a rip-off given that good SEO is down to making things good for humans, not search engines.
Google are smart enough to make a search engine that's pretty good at working out what's good for humans. I haven't yet heard of any humans smart enough to write software that works out what's good for Google for more than a few weeks.
It takes humans themselves to make Google happy in a long-term relationship
It's not rocket science. Make the content good and update it regularly. Spread the word and get lots of other, preferably high profile, sites to link to yours. All the tips and tricks in the world won't matter if the site contains crap and nobody can find it.
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