Reply to: The gorilla on the drums advert

[Clippy]

How can anyone hear that track without thinking of this:

http://uk.youtube.com/watch?v=v08Qy6QNRX8

[cojak]

errr. hello aaron..

[zzaaronzz]

New and having a look.

Hi All,

Just new not sure where to post. Having a look around.
Nice too see all the good stuff. I'll be back for more soon.


Regards,

Aaron

[BoredBloke]

"The perfect clip for a truly horrible song.

Genesis"

I thought it was a Phil Collins solo effort

[DaveB]

In the same way that I don't have to run faster than the lion, just faster than the guy next to me, ad agencies don't have to be smarter than the audience, just smarter than the client

[scon_ead]

The thing is...everyone is talking about this gorilla advert so it's obviously doing the trick...

"what's this crap advert with a gorilla in?"
"Ah, it's for Cadburys"

Bingo...

Someone shoot me down - that's the norm for PCG

[wendigo100]

I'm at work so I can't see any of these videos.

Do any of them feature twats with their jacket sleeves rolled up to their elbows?

[Lucy]

The perfect clip for a truly horrible song.

Genesis

[DaveB]

You mean they didn't train the gorilla?

My illusions are shattered.

No, they trained Phil Collins

[FiveTimes]

Can anyone else please explain how such marketing makes people buy more chocolate?

The product is not mentioned, or shown.

Is this why marketing gurus can name their price?

The "brand" is shown right at the start "A Cadburys production", and the purple background also links in, but I would much prefer to see a lass gobbling a flake in a bath...

[The Lone Gunman]

Youtube, fellas...

http://uk.youtube.com/watch?v=NneHP_...elated&search=

Yes, that's it, isn't that Phil Collins then?

[DimPrawn]

Brilliant. Anyone else seen this?

The only problem is, I can't remember what the advert is for.

Can anyone else please explain how such marketing makes people buy more chocolate?

The product is not mentioned, or shown.

Is this why marketing gurus can name their price?

[cojak]

Youtube, fellas...

http://uk.youtube.com/watch?v=NneHP_...elated&search=

[The Lone Gunman]

Brilliant. Anyone else seen this?

The only problem is, I can't remember what the advert is for.

Not seen a gorilla but have seen cadburys using some old footage of Phil Collins in rehearsal.

[FiveTimes]

Brilliant. Anyone else seen this?

The only problem is, I can't remember what the advert is for.

Cadbury's chocolate...