Originally posted by northernladuk
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25 to 30% is a figure bandied about by those that are just picking a number out of the air, and because people keep saying "25-30%" then that figure perpetuates.
If you have a high rate and little to no expenses then 25%-30% is possibly reasonable; if you have a low rate and little to no expenses then it becomes less reasonable, and if you have a low rate and high expenses then 30% is way too low. I've spoken to people where they would earn more by increasing by 25% than they do now, and I've spoken to people where increasing by 60% wouldn't cover their losses.
The range that needs to increase is more likely in the range 25-75% - without any more details it's impossible to give any meaningful advice on what people should increase their rate by.
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