Originally posted by eek
View Post
I have been working on my "Plan B" full-time now for 9 months. it's a software product that i wrote and sell.
I've sold it to companies in pretty much every sector, churches, charities, schools, universities, hospitals, big companies, small companies and 95% of my sales are outside the UK .... and whilst that sounds great because it's a "big market" in reality it's a bit of a pain.
Because it can be used by anyone its really hard to target the marketing. It's hard to define the pricing, marketing material and language when you sell something to organisations as diverse as the US military and the local charity.
That's why I like the "schools" idea. It would be great to be able to focus the marketing on a well defined niche. "All" you'd have to do is to open the yellow pages and phone them up.
Having said that ..... I'm not going to implement it .... but would gladly use it!
Leave a comment: