David Cameron pays out for Facebook fans | Mail Online
David Cameron was last night mocked for his ‘endless ego’ after paying to win friends on Facebook.
Tory Party chiefs have spent thousands on advertisements on the social media site to encourage users to ‘like’ the Prime Minister’s page.
And the strategy has worked. Just over a month ago, Mr Cameron was almost 20,000 ‘likes’ behind Deputy Prime Minister Nick Clegg’s 80,000 – but now he has 127,000.
Facebook would not reveal details of the advertising deal, but marketing experts say the campaign would have cost about £7,500 of party funds.
The bill is based on results, up to an agreed maximum, with Facebook charging about 50p per ‘like’.
Tory Party chiefs have spent thousands on advertisements on the social media site to encourage users to ‘like’ the Prime Minister’s page.
And the strategy has worked. Just over a month ago, Mr Cameron was almost 20,000 ‘likes’ behind Deputy Prime Minister Nick Clegg’s 80,000 – but now he has 127,000.
Facebook would not reveal details of the advertising deal, but marketing experts say the campaign would have cost about £7,500 of party funds.
The bill is based on results, up to an agreed maximum, with Facebook charging about 50p per ‘like’.
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