Old, ugly and misshapen will be there to edukate you

[AtW]

Tesco: ugly and misshapen fruit and veg will go on special offer

" Misshapen fruit and vegetables which are thrown away by supermarkets will be put on special offer and the public need to be "educated" that it is good food, Tesco has said.

Matt Simister, the group food sourcing director at Tesco, said that British customers "always pick the cream of the crop" when they shop leaving "old, ugly and misshapen" produce to go to waste.

He said that the supermarket is exploring opportunities to put more products like wonky carrots and imperfect apples on offer to encourage people to buy them

He compared the preference of British shoppers produce which is "cosmetically" better to those in Eastern Europe, who are more prepared to buy misshapen produce. "

Source: Tesco: ugly and misshapen fruit and veg will go on special offer - Telegraph

Excellent idea - should help increase profit margins on products with good genetics sold next to those misfits.

[darmstadt]

Frau D. remarked on that the other day. She thinks UK supermarkets are really rather good but finds the grocery section really rather strange in that all the fruit and vegetables seem to be all grown to some uniform rule (*). She was asking what happens to those which don't fit the specifications. I just happened to mention that to find the rejected green groceries then she would need to go north or west of the English border







(* this started happening here but seems to have been strangled although German supermarkets are becoming considerably more like UK ones, for the better as they used to be crap and by crap I mean huge big elephant sized crap)

[greenlake]

Tesco: ugly and misshapen fruit and veg will go on special offer

" Misshapen fruit and vegetables which are thrown away by supermarkets will be put on special offer and the public need to be "educated" that it is good food, Tesco has said.

So, Tesco has a deal with the Fukushima farmers?



Freaky: Mutated fruits from the Fukushima area « NSMBL.com

[barrydidit]

I'm hoping for more like this

[SueEllen]

So, Tesco has a deal with the Fukushima farmers?



Freaky: Mutated fruits from the Fukushima area « NSMBL.com

If you grow or have grown your own fruit or veg you would know some of it has a really screwed up shape.

[aardvark]

[IMG][/IMG]

[vetran]

Tesco: ugly and misshapen fruit and veg will go on special offer

" Misshapen fruit and vegetables which are turned away now by supermarkets will be bought at rock bottom prices from farmers then put on special offer (10% less than premium) and the public need to be "educated" that it is good food, A supermarket has said.

FTFY

The misshapen ones end up in soup I suppose? Next thing is the supermarkets putting up soup and frozen veg because of the shortage. I strongly doubt farmers would take reject produce and throw it in the bin.

[CheeseSlice]

Maybe I'm part of the problem but I've always found supermarket fruit and veg to be overpriced and inferior to what you find at the likes of a weekly town market.
Somebody is going to get filthy rich by opening the floodgates of crap fruit and veg with this kind of initiative, and I don't think the customer is going to save any money at all. Its going to be win-lose between the supermarkets and customers.

bah, humbug

[SueEllen]

Maybe I'm part of the problem but I've always found supermarket fruit and veg to be overpriced and inferior to what you find at the likes of a weekly town market.
Somebody is going to get filthy rich by opening the floodgates of crap fruit and veg with this kind of initiative, and I don't think the customer is going to save any money at all. Its going to be win-lose between the supermarkets and customers.

bah, humbug

Some of the markets I use to buy from when I was slightly younger sold misshaped veg - then the owners of the market put the prices up so it wasn't worth the stall holders selling it.