Apple's new strategic direction

[russell]

The same reason that Ferrari don't do an 1100cc Corsa competitor. Why should they cheapen their brand by producing trash? They have Samsung for that

Naive comparison, Apple need a certain market share as they make money from apps/itunes. If they had got everyone locked into ios by creating cheaper devices they would have cornered the market and made 10x more through apps/music. Now with samsung and other producing better phones cheaper Apple will slowly become irrelevant again.

[Hairy]

"Need" for what reason? They seem to have raked in an absolutely bloody humongous pile of cash without knocking out cheap crap, so where is the "need"?

'They' have; Ferrari are not a leading entity, they are owned by the FIAT group, which pay, in parts for Ferrari, especially in previous, leaner, times. In previous ferraris, you could see FIAT switchgear....

[doodab]

Isn't that like asking, why don't Porsche make a milk-cart?

There's a good reason.

But again, porsche are part of VAG, so you can buy a VW Polo from the same people.

[russell]

"Need" for what reason? They seem to have raked in an absolutely bloody humongous pile of cash without knocking out cheap crap, so where is the "need"?

Technology changes fast, if you think Apple an just keep producing the same phone with slight improvements and stay in the market then you are simply naive. They already made a poor attempt with the 5C.

[Hairy]

But again, porsche are part of VAG, so you can buy a VW Polo from the same people.

I think that's a more recent thing

[amcdonald]

Technology changes fast, if you think Apple an just keep producing the same phone with slight improvements and stay in the market then you are simply naive. They already made a poor attempt with the 5C.

People are willing to pay £700 for a fingerprint scanner, they're just good at marketing making you want something you don't need

Apples success is down to marketing, not innovation...worst case they've probably got the cash to buy Microsoft by now so they're going nowhere

[NickFitz]

Technology changes fast, if you think Apple an just keep producing the same phone with slight improvements and stay in the market then you are simply naive. They already made a poor attempt with the 5C.

What makes you think all Apple will ever do henceforth is produce new models of iPhone?

[russell]

People are willing to pay £700 for a fingerprint scanner, they're just good at marketing making you want something you don't need

Apples success is down to marketing, not innovation...worst case they've probably got the cash to buy Microsoft by now so they're going nowhere

I hope it's not all in dollars.

[russell]

What makes you think all Apple will ever do henceforth is produce new models of iPhone?

Because since Jobs died that's what they have done. Tim Cook has a innovation vacuum field.

[doodab]

Tim Cook has a innovation vacuum field.

You think they will start making iHoovers?