I spent a happy 10 minutes in Nestles sometime back explaining the cultural context of the UK Yorkie Bar ad ("It's Not For Girls").
A friend of a Portuguese chap sent him a bar and he was so amazed at the strap line that he showed it to everyone in the office and anyone who came to see him.
Everyone was concerned that the UK branch were about to be sued for millions or if it were true there must be testosterone additives in the chocolate (a truly brilliant deduction from an irony-free American).
As one of only 2 Brits in the office (the other one was a bloke and didn't feel qualified to argue) the whole office turned to me to judge my reaction to the offending bar.
I wait a suiting period (timing is everything) and stated -
"It's a joke". I then pointed out that British women are far too sophisticated to be offended by a marketing ploy. And the chocolate bar itself was cr@p anyway.
They could do nothing but agree with me...
A friend of a Portuguese chap sent him a bar and he was so amazed at the strap line that he showed it to everyone in the office and anyone who came to see him.
Everyone was concerned that the UK branch were about to be sued for millions or if it were true there must be testosterone additives in the chocolate (a truly brilliant deduction from an irony-free American).
As one of only 2 Brits in the office (the other one was a bloke and didn't feel qualified to argue) the whole office turned to me to judge my reaction to the offending bar.
I wait a suiting period (timing is everything) and stated -
"It's a joke". I then pointed out that British women are far too sophisticated to be offended by a marketing ploy. And the chocolate bar itself was cr@p anyway.
They could do nothing but agree with me...
)
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