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Shocked beyond belief

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    #31
    Chocolate bars shrink as makers cut costs - Telegraph

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      #32
      Deflation of choccy bar sizes to mask price inflation. Cunning.

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        #33
        Originally posted by DimPrawn View Post
        Deflation of choccy bar sizes to mask price inflation. Cunning.
        It's more interesting to watch how Coca Cola deals with this problem - they can't really easily go from 0.5L to 0.450L (not a problem for beer manufacturers), so they just introduced 350 mln new bottle that costs almost the same as 0.5L and looks like a bit shrunk version, easy to make mistake

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          #34
          Originally posted by AtW View Post
          It's more interesting to watch how Coca Cola deals with this problem - they can't really easily go from 0.5L to 0.450L (not a problem for beer manufacturers), so they just introduced 350 mln new bottle that costs almost the same as 0.5L and looks like a bit shrunk version, easy to make mistake
          But that will not be about commodity price inflation for the drink ingredients (I expect), as the ingredient costs must be negligible. It might be introducing a new price point, or softening up the market for withdrawing 330ml cans (which would be a cost saver - I expect).

          As far as it being an easy mistake to make - surely that would only be for a semi-literate innumerate cretin?
          The material prosperity of a nation is not an abiding possession; the deeds of its people are.

          George Frederic Watts

          http://en.wikipedia.org/wiki/Postman's_Park

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            #35
            Originally posted by speling bee View Post
            But that will not be about commodity price inflation for the drink ingredients (I expect), as the ingredient costs must be negligible. It might be introducing a new price point, or softening up the market for withdrawing 330ml cans (which would be a cost saver - I expect).

            As far as it being an easy mistake to make - surely that would only be for a semi-literate innumerate cretin?
            Does MF know you've stolen his sockie?

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              #36
              Originally posted by speling bee View Post
              But that will not be about commodity price inflation for the drink ingredients (I expect), as the ingredient costs must be negligible. It might be introducing a new price point, or softening up the market for withdrawing 330ml cans (which would be a cost saver - I expect).

              As far as it being an easy mistake to make - surely that would only be for a semi-literate innumerate cretin?
              Ingredients costs may (or may not) be negligible. But profits and labour costs are still being devalued and need to keep up with inflation.

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