Do you have a Clubcard?

[Tarquin Farquhar]

What nonsense, don`t you jsut love it when numpties make up rubbish to try to bring down a good solid company. In this case it`s capitalism at its best/worst (depending on your viewpoint) in the retail sector.

I have a clubcard, didn`t bother with getting one for years (not something us blokes bother about). As soon as I called them about getting one they offered me the £26 worth of coupons they owed me from a few years back. I used internet shopping and they assigned me a club card but I never actually received the card.

Now I use it all the time, every little helps and it`s one of the better schemes around.

They offered you £26? They must be great guys, then. Oh dear.

[DimPrawn]

Will it track me going to Sainsburys?

No reason why not.

http://www.marketingweek.co.uk/news/...065136.article

The retailer, which uses data specialist Dunnhumby to run its Clubcard programme, may also be looking to become the first retailer to test the use of non-contact reader technology, known as Radio Frequency Identification (RFID), currently used in the London Underground Oystercard system.

Such technology can be installed in mobile phones, and industry insiders suggest the days of using plastic cards for retail transactions are numbered.

[Tarquin Farquhar]

Fascinating. And I thought my post might be ignored by everyone because it was nothing new.

[sasguru]

Nope. All these things are already in place except the judgement on alcohol buying AFAIK. The kosher = jew was reported in April, though admittedly I only have a Daily Mail link for it (http://www.dailymail.co.uk/femail/ar...Im-Jewish.html). I am not a jew BTW but I do get the point. BTW "they" who keep the data are the loyalty card company, sorry if that wasn't rather obvious.

The data passes to HMRC should TBH not surprise anybody. It was reported earlier this year that a woman who regularly shopped for several elderly neighbours was investigated because she was buying more thsn her income would suggest possible.

What makes you come out with the offensive accusations of lunacy etc? Is it the technology that you find to be literally incredible, or the surveillance application of it? Because frankly I find it rather worrying that seemingly intelligent people think that this can not possibly be serious. Really.

You mean its not offensive to be called Expat?

[SuperZ]

They offered you £26? They must be great guys, then. Oh dear.

Don`t be childish .
But it made a change for the customer to not have to ask/nag for some dosh. I had no idea I had £26 of points and no the fact they gave me the money did not affect my view of the company.

Ohhh, Tesco are so large and power that people hate them....just like the old 'We hate Microsoft' brigage

[Paddy]

No I don't. Here's why:

1. Your card records, say, that you haven't bought toothpaste for a while. You get targeted ads for toothpaste, and for private health care and dentistry.

2. The card contains an RFID chip. They know which parts of the shop you visit and how long you spend there.

3. Your card records that you have bought kosher products. You get an email wishing you a happy Passover. In other words, they keep on file that you are a Jew.

4. Your card records are sent to HMRC. If they show you spending an amount that seems excessive for the taxable income that you have declared, you will be investigated.

5. The card records a level of alcohol purchases that is seen as being too high. Some medical treatment will not be available to you on the NHS.

If you repeatedly buy Playboy and tissues at Tesco they target you with their opticians.

[cailin maith]

OK, what did I miss?

Me too - what happened?

[Andy2]

Yes.

The boys will be around to break you legs.

HTH.

every little helps

[sasguru]

Me too - what happened?

Tarquin Farquhar is Expat.

[DimPrawn]

I'm the elephant man.