The Advertising Standards Authority was required to make a ruling on an advertisement for Courage beer.
Full article here http://www.asa.org.uk/asa/adjudicati..._ADJ_46125.htm (SFW)
Who are these three people, and how can we rid the world of them?
Number of complaints: 3
Date: 15 April 2009
Media: Poster
Sector: Alcohol
Agency: Kindred Agency Ltd
Ad
A poster, for Courage beer, showed a nervous looking man sitting on a sofa with a can and glass of beer beside him. A woman was standing with her back to him wearing a figure-hugging dress that had its sales label still attached. Text, in a speech bubble coming from a large pint of beer, stated "TAKE COURAGE MY FRIEND".
Issue
Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her.
Date: 15 April 2009
Media: Poster
Sector: Alcohol
Agency: Kindred Agency Ltd
Ad
A poster, for Courage beer, showed a nervous looking man sitting on a sofa with a can and glass of beer beside him. A woman was standing with her back to him wearing a figure-hugging dress that had its sales label still attached. Text, in a speech bubble coming from a large pint of beer, stated "TAKE COURAGE MY FRIEND".
Issue
Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her.
Who are these three people, and how can we rid the world of them?
Comment