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They are actually chicken flavoured wih cajun spices.
The squirrel is an advertising gimmick.
However, they are leaving themselves wide open to an investigation by Trading Standards.
Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.
However, they are leaving themselves wide open to an investigation by Trading Standards.
Apparently, that's what happened with the aforementioned hedgehog flavoured crisps, but all they had to do was change the name to "hedgehog flavour" (i.e. doesn't necessarily contain actual hedgehog) and they were ok.
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