Originally posted by northernrampage
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In my longer-term experience people are happy to accept that you wear a suit as a sign of respect for the context of the meeting, but in the new media world things are changing rapidly - the last time I wore a suit to an interview was about three years ago, and none of the interviewers were suited (this was at a major commercial broadcaster).
Since then my only interviews have been at Yahoo!: checking by email a few days before the interview I was told "Don't bother wearing a suit - none of us will be wearing one, and you might feel a bit out of place." Then there was one at the same broadcaster but at their London offices... but that was a bit weird, as it was ex-Yahoo! and other people I already knew interviewing me, so I just turned up in the t-shirt and jeans I wore to work at Y!.
I know a number of younger people (I'm in my forties, they're in their twenties or early thirties) who are running successful digital agencies, and I can see them thinking that somebody in a conservative suit would lack the dynamism they're looking for - it's prejudice, but in a weird non-traditional form

I'd suggest you try what I did, if you can - email or phone them before the interview asking them if they expect you to be suited and booted. I've overheard somebody in the office saying to a candidate on the phone "No, don't bother - this is a media company, wear what you like."
Although a zingy suit, with no prior warning, might work even better - no need to dress like Russell Brand, but just enough that they don't mistake you for their Dad's accountant.
HTH

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