“Exclusive: Failure to follow new rules on fruit levels will mean British firms won’t be able to sell existing products as jam in Europe
British jam makers will have to make costly changes to their recipes to keep selling in Europe because Brussels is revising “breakfast directives” that regulate ingredients.
EU diplomats are locked in intense negotiations in Brussels over new regulations for jams, jellies and marmalades that dictate how much fruit spreads sold in the world’s largest market for jam must contain.
British officials are keeping close tabs on the talks and plan consultations with the UK’s devolved governments and the industry once the jam pact is finalised.
“Member states are going bananas over the fruit content percentage on types of jam,” one EU diplomat told The Telegraph. “What is for sure is that the percentage will rise and that will directly impact British producers and exporters.
“In this case of our breakfast directives,” the envoy added, “breakfast means Brexit.”
Minimum fruit levels
The UK agreed to the EU’s existing rules setting minimum fruit levels when it was still a member of the bloc, and those rules were carried over into British law after Brexit.
Now the European Commission wants to change the rules for its Single Market, which means UK and EU law will be different.
Failure to follow the new European rules will mean UK firms won’t be able to sell their existing products as jam in the EU.
They would either need to change their recipes, create special export versions to meet the requirements or be forced to accept labelling their products as fruit spreads.
EU sources revealed the talks have focused on increasing the fruit content of jam from 350g per kg to 450g.
“
https://www.telegraph.co.uk/world-ne...st-directives/
Oh noes, Evil EUSSR wants to increase amount of fruit in fruit jams, whats next - more meat in sausages?
British jam makers will have to make costly changes to their recipes to keep selling in Europe because Brussels is revising “breakfast directives” that regulate ingredients.
EU diplomats are locked in intense negotiations in Brussels over new regulations for jams, jellies and marmalades that dictate how much fruit spreads sold in the world’s largest market for jam must contain.
British officials are keeping close tabs on the talks and plan consultations with the UK’s devolved governments and the industry once the jam pact is finalised.
“Member states are going bananas over the fruit content percentage on types of jam,” one EU diplomat told The Telegraph. “What is for sure is that the percentage will rise and that will directly impact British producers and exporters.
“In this case of our breakfast directives,” the envoy added, “breakfast means Brexit.”
Minimum fruit levels
The UK agreed to the EU’s existing rules setting minimum fruit levels when it was still a member of the bloc, and those rules were carried over into British law after Brexit.
Now the European Commission wants to change the rules for its Single Market, which means UK and EU law will be different.
Failure to follow the new European rules will mean UK firms won’t be able to sell their existing products as jam in the EU.
They would either need to change their recipes, create special export versions to meet the requirements or be forced to accept labelling their products as fruit spreads.
EU sources revealed the talks have focused on increasing the fruit content of jam from 350g per kg to 450g.
“
https://www.telegraph.co.uk/world-ne...st-directives/
Oh noes, Evil EUSSR wants to increase amount of fruit in fruit jams, whats next - more meat in sausages?
Comment