“Unilever cuts Magnum packs by a quarter but prices stay the same
Ice cream packs now carry just three ice creams, rather than four
Magnum has cut the number of ice creams sold in its multipacks despite the price staying the same for shoppers.
Unilever, the owner of the brand, has shrunk the size of the packs by a quarter in the latest round of shrinkflation on supermarket shelves.
The packs now carry just three ice creams, rather than four, but are being sold at the same price as the older format. Tesco & Sainsbury's have flagged the smaller packs as “new” online.
One customer writing on Tesco's website called the change “very disappointing”.
It is the second round of downsizing for Magnums in less than a year. Unilever reduced the size of the ice creams last summer in a scramble to mitigate the impact of skyrocketing costs.
“
https://www.telegraph.co.uk/business...r-prices-stay/
Ice cream packs now carry just three ice creams, rather than four
Magnum has cut the number of ice creams sold in its multipacks despite the price staying the same for shoppers.
Unilever, the owner of the brand, has shrunk the size of the packs by a quarter in the latest round of shrinkflation on supermarket shelves.
The packs now carry just three ice creams, rather than four, but are being sold at the same price as the older format. Tesco & Sainsbury's have flagged the smaller packs as “new” online.
One customer writing on Tesco's website called the change “very disappointing”.
It is the second round of downsizing for Magnums in less than a year. Unilever reduced the size of the ice creams last summer in a scramble to mitigate the impact of skyrocketing costs.
“
https://www.telegraph.co.uk/business...r-prices-stay/
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