“Mega rich opting for pink interiors drive up Bentley prices by £43,000
Customers are increasingly opting to design their cars themselves
Demand for pink and orange interiors, hand stitched seats and stone trims has helped increase the average cost of a Bentley by €50,000 (£43,000).
The British car maker now charges €220,000 on average per vehicle compared to €170,000 before the pandemic thanks to the super-rich splurging their coronavirus savings on custom interiors.
Bentley chief executive Adrian Hallmark said the days of dealers driving Bentley designs and opting for "cars for funerals" dominated by black and grey paint jobs were over.
Customers are increasingly opting to design their cars themselves, either by choosing from millions of trim, paint and other options, or through Bentley’s highest-end Mulliner option.
The service means one-off commissions can be designed from scratch, for a price which may stretch into the millions.”
https://www.telegraph.co.uk/business...-prices-43000/
Customers are increasingly opting to design their cars themselves
Demand for pink and orange interiors, hand stitched seats and stone trims has helped increase the average cost of a Bentley by €50,000 (£43,000).
The British car maker now charges €220,000 on average per vehicle compared to €170,000 before the pandemic thanks to the super-rich splurging their coronavirus savings on custom interiors.
Bentley chief executive Adrian Hallmark said the days of dealers driving Bentley designs and opting for "cars for funerals" dominated by black and grey paint jobs were over.
Customers are increasingly opting to design their cars themselves, either by choosing from millions of trim, paint and other options, or through Bentley’s highest-end Mulliner option.
The service means one-off commissions can be designed from scratch, for a price which may stretch into the millions.”
https://www.telegraph.co.uk/business...-prices-43000/
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