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You advertise on facebook and it automatically places on Instagram which has a massive user base with teenagers.
I do a lot of facebook advertising. I'm just looking at the ad manager and the audience size for 16-18 is 1.9 million. 50-52 is 2.1 million. It's not a big difference.
Apart from the majority of 16-18 year olds can't vote, whilst 100% of 50-52 can. Adds to younger audience will be for zit cream and johnnies, but for oldies it will be pitch forks and tin hats
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