Complaints flood in over Sainsbury's Christmas in the trenches advert: Viewers' anger over use of WWI to promote supermarket | Daily Mail Online
Complaints flood in over Sainsbury's Christmas in the trenches advert: Viewers' anger over use of WWI to promote supermarket
Advert has received 137 complaints since Wednesday with many objecting to use of WWI imagery to promote firm
While some think it's 'brilliant' others have called it 'cynical' and disrespectful to those who fought in the conflict
Three-minute clip shows famous meeting of First World War soldiers in no man's land on Christmas Day in 1914
Soldiers put down their guns and climbed from the trenches and exchanged gifts with each other
In the advert two young men meet halfway across no man's land, shake hands and play a game of football
Sainsbury's says 'Christmas is for sharing' and in advert British soldier gives his German adversary chocolate
Chocolate bars will be sold in Sainsbury's up until Christmas to raise money for Royal British Legion
Paul McCartney fans say advert is remarkably similar to his 1983 pop video for number one single Pipes of Peace
John Lewis has had one complaint for penguin ad from viewer worried it will encourage people to buy the animals
Advert has received 137 complaints since Wednesday with many objecting to use of WWI imagery to promote firm
While some think it's 'brilliant' others have called it 'cynical' and disrespectful to those who fought in the conflict
Three-minute clip shows famous meeting of First World War soldiers in no man's land on Christmas Day in 1914
Soldiers put down their guns and climbed from the trenches and exchanged gifts with each other
In the advert two young men meet halfway across no man's land, shake hands and play a game of football
Sainsbury's says 'Christmas is for sharing' and in advert British soldier gives his German adversary chocolate
Chocolate bars will be sold in Sainsbury's up until Christmas to raise money for Royal British Legion
Paul McCartney fans say advert is remarkably similar to his 1983 pop video for number one single Pipes of Peace
John Lewis has had one complaint for penguin ad from viewer worried it will encourage people to buy the animals
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