Would you advertise your agency's clients as your own?

[chicane]

Having now gained a couple of chunks of significant business through my website, I'm beginning to think that it's worth developing it further to include details of the clients I've worked for.

However, strictly speaking, although I've worked on solutions for furniture manufacturer X, breakfast cereal manufacturer Y and telecoms operator Z, none of these have been my direct clients. They've all been through either recruitment agencies or other intermediates who outsource the technical effort (e.g. new media companies).

So - how would I give readers of my website the impression that I'm responsible for the technical work on these solutions without upsetting the intermediate companies - not to mention the end clients who may be upset to find out that their solution was predominantly produced by a one-man organisation?

Or should I let it go and just advertise the intermediate companies as my clients, perhaps mentioning something like "worked with agency on solution X for breakfast cereal manufacturer Y"? This approach seems safer, but also seems significantly weaker from a marketing point of view.

[TheFaQQer]

Having now gained a couple of chunks of significant business through my website, I'm beginning to think that it's worth developing it further to include details of the clients I've worked for.

However, strictly speaking, although I've worked on solutions for furniture manufacturer X, breakfast cereal manufacturer Y and telecoms operator Z, none of these have been my direct clients. They've all been through either recruitment agencies or other intermediates who outsource the technical effort (e.g. new media companies).

So - how would I give readers of my website the impression that I'm responsible for the technical work on these solutions without upsetting the intermediate companies - not to mention the end clients who may be upset to find out that their solution was predominantly produced by a one-man organisation?

Or should I let it go and just advertise the intermediate companies as my clients, perhaps mentioning something like "worked with agency on solution X for breakfast cereal manufacturer Y"? This approach seems safer, but also seems significantly weaker from a marketing point of view.

My website phrases it as "We have an extensive client list, and either directly through XXX Ltd, through other agencies or consultancies, or as employees, our consultant employees have worked for a wide range of blue-chip clients, including"

seems to cover everything.

[Sockpuppet]

On your CV/Your Co Marketing document do you list your projects as "C# Guy for X Coy - Placed by XYZ Agy"

[chicane]

My website phrases it as "We have an extensive client list, and either directly through XXX Ltd, through other agencies or consultancies, or as employees, our consultant employees have worked for a wide range of blue-chip clients, including"seems to cover everything.

This is good, although it denies me the ability to go into any detail about individual projects for fear of the intermediate or end-client kicking off. I do, however, think that you've gone through a similar thought process to me and concluded that this approach is the best compromise between showcasing your ability and not causing agro with the intermediates and/or end-clients.

On your CV/Your Co Marketing document do you list your projects as "C# Guy for X Coy - Placed by XYZ Agy"

On my CV/Marketing doc, I just list the names of the end client without the agency. I don't believe this would upset either the agencies or the end-clients - the CV has a limited circulation and is unlikely to get into the hands of anybody who might object to the content.

[The Lone Gunman]

Why not:
This company has provided a number of solutions for end clients including Co X, Y and Z.
Follow this with:
Some of the solutions we have worked on have been......

You dont have to tie solution to client so are not breaking any non disclosure unless it is obvious.

[NotAllThere]

Would you advertise your agency's clients as your own?

Yes.

[thunderlizard]

If the agency just did the introduction and precious little else,
then I think you'd be truthful and acting in good faith in saying you did stuff "for" MegaBlueChip PLC

[Epiphone]

Yes.

me too