Oh yes, how to spend £1,200 on advertising...

[IR35FanClub]

Because everything you have mentioned in B2C so the average man on the street may be interested in the services. Contractors (assuming the OP is mainstream) is B2B via contract for specialised pieces of work. You are right you have to spend the money wisely, and I can't see how putting a wrap on your car advertising yourself is wisely. You are right about the bold claims but you can't just throw common sense and business sense out of the window either. If it works for business it will pass the test, if it is a poorly thought out plan to get extra points on the test it will fail.

It's definitely not just B2C stuff on wraps. I've been having a look around for ideas and I've seen everyone from Commercial Solicitors, Office Supplies, IT Services and Networking providers with wraps. Also some trade specific stuff, i.e something that a consumer would never expect to buy from... like Traffic management consultants, commercial letting agents, leisure industry suppliers etc.

Back to my original point - what is the best way to reach people in the type of companies I work for? Those with large IT departments and lots of staff? I don't have the budget to pay for targeted mailings, or google ads on sites that "Middle management IT bosses" hang out on, even if there is such a target group. I'd have thought a nice TT in the car park will get their attention, especially if it's liveried up. They might not remember it if they see it once, but parked there everyday for 3-6 months, they'd have my company name in their head, so if they want me back they won't need an agent to find me, I already have the website with my contact details.

There's even companies who will pay you to advertise on your private car (assuming it's something not tulip).

If you think about it - it's quite an effective campaign in value for money to reach your target audience.

Now I've got to work out if its sensible to lease a TT through the business. It usually isn't - but last time I checked was over a year ago.

[northernladuk]

I'd have thought a nice TT in the car park will get their attention, especially if it's liveried up. They might not remember it if they see it once, but parked there everyday for 3-6 months, they'd have my company name in their head, so if they want me back they won't need an agent to find me, I already have the website with my contact details.

You are right, it would get their attention and get them wondering why you have come to work in your wifes car... or if you mean liveried up like a sports car they would think 'what a ******'

There's even companies who will pay you to advertise on your private car (assuming it's something not tulip).

If you don't mind your everyday car looking like a taxi for a few hundred quid a year advertising a hairdressers.

If you think about it - it's quite an effective campaign in value for money to reach your target audience.

I am thinking about it and all I can think of is how stupid this idea is.

Now I've got to work out if its sensible to lease a TT through the business. It usually isn't - but last time I checked was over a year ago.

It most certainly isn't worth doing. Been discussed in a number of threads. It is available for personal use so BIK is incurred and other clever accountancy stuff I don't really understand.

[captainham]

It's definitely not just B2C stuff on wraps. I've been having a look around for ideas and I've seen everyone from Commercial Solicitors, Office Supplies, IT Services and Networking providers with wraps. Also some trade specific stuff, i.e something that a consumer would never expect to buy from... like Traffic management consultants, commercial letting agents, leisure industry suppliers etc.

These all sound like 'proper' businesses to me, i.e., not one-man bands who get 98% of their business from Jobserve/agents and the other 2% direct with clients they've worked with before. Or to put it another way, businesses with a genuine need to advertise as that is a large source of income for them.

I don't think you're being realistic; if you're a client manager in need of a contractor, are you seriously going to bypass emailing your recruitment agency and getting them on the case, and instead jot down the number of a bloke whose wrapped TT you were sitting behind at the lights the other day? I know which I'd choose...

And no offence but I've laughed at contractors before who turn up at client site in their 911 Turbos (tinged with jealousy I admit, but an ill thought-out perception to give in my opinion); if I saw one turn up in a wrapped TT, I fear I may soil myself...although you're right on one aspect, I'd remember the guy/company, but for all the wrong reasons IMO.

[Kugel]

Go faster advertising stripes for £1,200? OR Tax Liability Cover (TLC35) from QDOS that covers IR35 tax/NIC liabilities up to £100,000 for £660 per year?

Hmm, that is hard choice.

[speling bee]

If £1200 is spent on advertising, it may well be a sham for the IR35 tax investigation. But this is about the Business Entity Tests, which have no status in tax law. Sham or no sham:

Evidence
 Copy of advertisement(s) placed
 Copy of invoice(s)

Having said that, it's an expensive way to get 2 points and there are other combinations that will take you to 21 more cheaply.