Advertising -How does this work?

Visitors can check out the Forum FAQ by clicking this link. You have to register before you can post: click the REGISTER link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below. View our Forum Privacy Policy.
Want to receive the latest contracting news and advice straight to your inbox? Sign up to the ContractorUK newsletter here. Every sign up will also be entered into a draw to WIN £100 Amazon vouchers!

You are not logged in or you do not have permission to access this page. This could be due to one of several reasons:

You are not logged in. If you are already registered, fill in the form below to log in, or follow the "Sign Up" link to register a new account.
You may not have sufficient privileges to access this page. Are you trying to edit someone else's post, access administrative features or some other privileged system?
If you are trying to post, the administrator may have disabled your account, or it may be awaiting activation.

northernladuk replied

17 October 2018, 07:36
This article also explains something behind it and mentions the adverts guessing who's using the device based on multiple factors including IPs
How Ads Follow You from Phone to Desktop to Tablet - MIT Technology Review
Leave a comment:
mudskipper replied

17 October 2018, 07:19
Originally posted by Eirikur View Post

OK thought it might be something like that, but how can that be effective as home IP addresses for most broadband users can suddenly change, so that might result in others getting advertisements that were targeted for me
Or users in companies, that use the same IP address for all their outgoing internet traffic, may get the same adds for all staff, if one for example looked for shoes on amazon suddenly everybody would get those adds for those shoes

Or is it more sophisticated than that?
It is also worrying as incognito browsing may not be that effective anymore to get rid of targeted ads.

This is worth a watch

- slightly different scenario, but explains how the advertising works.
Leave a comment:
Eirikur replied

17 October 2018, 07:08
Originally posted by paulb567 View Post

Most probably IP targeting e.g. https://www.dbswebsite.com/blog/2016...y-advertising/

OK thought it might be something like that, but how can that be effective as home IP addresses for most broadband users can suddenly change, so that might result in others getting advertisements that were targeted for me
Or users in companies, that use the same IP address for all their outgoing internet traffic, may get the same adds for all staff, if one for example looked for shoes on amazon suddenly everybody would get those adds for those shoes

Or is it more sophisticated than that?
It is also worrying as incognito browsing may not be that effective anymore to get rid of targeted ads.
Leave a comment:
northernladuk replied

17 October 2018, 07:03
Must be really annoying getting adverts for muscular well hung men when you are trying to search for CUK threads.
Leave a comment:
paulb567 replied

17 October 2018, 06:53
Most probably IP targeting e.g. https://www.dbswebsite.com/blog/2016...y-advertising/

Last edited by paulb567; 17 October 2018, 06:55. Reason: Removing stupid quote
Leave a comment:
Eirikur started a topic Advertising -How does this work?

17 October 2018, 06:47
Advertising -How does this work?

Wife looks something up on her own device (laptop with chrome browser) under own google and microsoft accounts etc
I get targeted advertisements on my mobile device's (chrome) browser for exactly what she just searched on. This can't be coincidence as it too niche and exactly what she was looking for at exactly that website
Devices have nothing in common except using same home broadband wifi network and broadband account.
Any of you techies who have an explanation for this?
Tags: None