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supergroup is a distinctive branded uk fashion retailer offering quality detailed clothing and accessories. it operates a multi-channel business through a combination of superdry and cult standalone stores, superdry concessions, as well as uk and international wholesale.
the business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, superdry, together with other own brands and a number of third-party products which are sold in cult stores. superdry offers an international brand proposition, targeted at customers who are looking for stylish clothing that is uniquely designed and well made. our clothing is inspired by japanese design influences with vintage americana style which has won over fans from all over the world and a growing celebrity following.
Just checked out the website and I'm afraid Soupy is right. By ******* for *******.
I'd never heard of Superdry Soupy, having looked at their site I think it's incredibly unlikely that I'll ever be one of their customers.
Thats a shame but it probably explains why the UK has no manufacturing industries anymore, I mean, you do know that Superdry is a UK company? I actually bought a pretty good winter jacket from them last time I was in the UK...
El Reg used to do a good tshirt "They outsourced my job and all I got was this lousy tshirt", of course for irony it does say made in India on the label
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